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Hyundai and Culture Brands Win National Association of Black Journalists Salute to Excellence Awards

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Fountain Valley, California, August 12, 2022 /PRNewswire/ — Hyundai Motor America and its African-American marketing agency, Culture Brands, received an Award of Excellence from the National Association of Black Journalists (NABJ) for the OKAY Hyundai campaign. The award was announced last weekend at the Salute to Excellence Awards ceremony held during the 2022 NABJ Convention. Las Vegas.

“We are thrilled to be recognized for the work we do to engage with multicultural consumers. Angela Zepeda, CMO, Hyundai Motor America. “To be recognized by NABJ in this way not only endorses our efforts, but validates our commitment to engaging with African American consumers in a culturally authentic way. There are also things.”

The OKAY Hyundai marketing theme, first unveiled in Fall 2021, is designed to strengthen Hyundai’s connection with the African-American community by incorporating cultural references and nuances into its creative messages. This campaign was developed by Culture Brands under the leadership of Culture Brands. unic jones gibsonFounder and Chief Creative Officer.

“I am extremely excited and honored to receive this important peer recognition from NABJ,” said Gibson. It says a lot about our work, our creativity, and our commitment to representing African Americans in the media.

Eric ThomasSenior Group Manager, Experience & Multicultural Marketing, Hyundai Motor America added: We are increasing our share of voice and communicating well with the African American market.This tremendous honor and recognition from NABJ is further confirmation that we are on the right track. is.”

Founded in 1975, the National Association of Black Journalists (NABJ) is the nation’s oldest advocacy group for journalists and media professionals of color. The Salute to Excellence Awards recognize the journalism and communications that best cover the Black experience or address issues that affect Black communities around the world. Entries will be judged on content, creativity, innovation, use of medium, and relevance to the Black community.

culture brand
Culture Brands is a minority, women-owned, independent agency that exists to truly celebrate, reflect, and represent African Americans in the media.Founded in 2017 by a 15-year advertising veteran unic jones gibson, we create culturally relevant and positive campaigns and content by ensuring that African American audiences are seen, heard and feel valued.Culture Brands , our owned and operated media platform and our award-winning Because of They Can®, Because of They Can Box (Just for Kids), #CultureTags® and Dream Village®. Culture Brands is headquartered just outside the capital. Hyattville,

Hyundai Motor America
Hyundai Motor America focuses on “Progress for Humanity” and smart mobility solutions. Hyundai offers American consumers a technology-rich lineup of cars, SUVs and electric vehicles. Our 820 dealerships will sell more than 738,000 of his vehicles in the US in 2021, nearly half of which were manufactured at Hyundai Motor his manufacturing his Alabama. For more information, please visit

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Source Hyundai Motor America