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Palace can't draw a line under sugar import controversy

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From my limited management and troubleshooting experience, I know two well-known and tested strategies for dealing with crisis and incident management.

The first is to stay ahead of the crisis. This is a key strategy for public relations and proactive communication.

The second is to draw a line under issues that stem from the accounting profession and practice.

Neither approach appears to be anywhere near a solution to the sugar import controversy blossoming in President Ferdinand Marcos Jr.’s newly-formed administration. There was very little expertise or depth. Incredibly, the hijacked CEO now appears to be the man behind 8 Ball.

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anticipate a crisis

This is the main recommendation that public relations and communications professionals make to businesses and institutions when they face difficult issues, controversies, and crisis situations.

“Crisis management” are two words that companies and organizations have to contend with, but unfortunately they are often part of running a company or leading an organization. Inevitably, something negative will happen. The impact of such a situation largely depends on how you deal with it.

Therefore, PR professionals believe that organizations should not wait until there is a crisis to deal with.

Being proactive can save you a lot of time and headaches when actually adopting a crisis management strategy.

A proactive approach to planning and crisis management can change the world, but how is this achieved?

– Assemble an experienced crisis management team

– Make sure the script is ready

– Constantly monitor public perception

– Stay one step ahead or be at the top of the news.

First and foremost, make sure you have the right people for the job on your crisis management team. People with a background in crisis management or public relations are often best suited for this type of job.

These individuals should have the ability to anticipate problems before they occur and have no qualms about jumping into damage control mode. It is necessary to make a practiced plan.

Having the right people in a crisis management situation can make a big difference in mitigating any problem, big or small.

Crisis teams are great behind closed doors, they don’t take prisoners, they handle issues, but they forget that the ability to speak in public and the ability to stand up and be a company spokesperson are invaluable traits. Some people may be there.

Therefore, it is important to ensure that the person nominated to speak is familiar with working with the media. One of the worst things that can happen during crisis management is a spokesperson saying or implying the wrong thing, allowing the media to circulate an alternate version to the public.

Another way to stay ahead of the metaphorical curve is to pay attention to what consumers are saying about your business. This practice serves multiple purposes, but for crisis management, this monitoring helps us understand what’s going on.

News on the Internet spreads like wildfire, so it’s important to know what the consumer conversation is about before it heats up.

Crisis management need not signal panic. With a well-organized strategy for how to deal with problems when they arise, businesses and organizations have less to worry about when it comes to damage control.

Accepting full responsibility for the problem, clarifying and explaining the problem situation, and being proactive in answering questions from the media and the public go a long way in protecting the reputation and standing of a company or organization. increase.

draw a line under the crisis

There is an idiom that crystallizes the confusion of the palace and the confusion of the masses into the confusion of sugar imports.

The idiom is to “underline” issues that stem from accounting and business finance.

At the end of the trading year, it is traditional to literally draw a line across the page to mark the end of the trading period, which marks the point at which the business’s trading account is primed for that period.

In accounting, each new annual trading period represented a new start for the business, regardless of whether the previous 12 months had been good or bad.

This concept of excluding past events and starting again is a form commonly used today in a wide range of activities, many of which have nothing to do with business finance.

This expression describes a situation where someone wants to talk about making a fresh start.

Crisis never goes away

The horrifying reality of the sugar import controversy is that the Marcos administration, despite some major twists in the narrative, cannot get ahead of the controversy and leave it behind.

We have been unable to draw a line on this issue and move on to another national concern.

When Undersecretary of Agriculture Leocadio Sebastian, who was accused of convening an illegal meeting of the Sugar Regulatory Commission and causing the passage of fraudulent sugar import orders, resigned, everyone thought the sugar import turmoil would end.

Although he appeared to take full responsibility for the entire mess, it turns out that he was actually empowered to do what he did, much like Executive Director Vic Rodriguez.

This approval is set out in a Memorandum of Understanding dated July 15, 2022 issued by Rodriguez.

The memorandum of understanding “approved” Sebastian to resign and, among other things, “sign contracts, memorandums of agreement”, among others “necessary for the effective implementation of the goals, plans and projects” of the Department of Agriculture, and the looming It included the controversial decision to import sugar amid coming shortages.

The memorandum surfaced the day after Sebastian resigned, taking full responsibility for the “unauthorized” meeting with the Sugar Regulatory Commission and subsequent issuance of Executive Order 4.

The Memorandum of Understanding was to “be effective immediately until a successor has been appointed or otherwise directed” by the Office of the Executive Director.

All of Sebastian’s actions “will be considered valid unless subsequently disapproved or condemned by the President,” the order added.

When asked to comment on the memo, spokeswoman Trixie Cruz Angeles claimed there was a “misunderstanding” in Rodriguez’s order to create an “import plan.”

The more the press secretary explains the sugar import controversy, the more confused the issue becomes, and the more confused the public becomes.

For his part, the Director General has yet to explain his incredible memorandum to Sebastian to the satisfaction of the media and the public.


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