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The Big Ten's sports streaming deals are so lucrative and confusing

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The Big Ten Conference announced new sports TV and streaming deals on Thursday. This will reportedly bring him more than $8 billion to the conference over the next seven years. It’s the most expensive rights deal in college sports history, with most of the funding he gets from Fox, CBS, and NBC, with most of the games going to linear TV. There is also a streaming element, mostly through Peacock and Paramount Plus. But the big takeaway from the latest big money deal? Watching sports is only getting more confusing and more expensive.

Here’s a basic rundown of deals related to the upcoming football season: Fox got the best package of Big Ten games that start at noon on Saturdays during the season, with CBS getting a few games next year, and then from 2024 he’ll be playing games at 3:30 PM. get a bigger slate of All of which are also streamed on Paramount. Night games are on NBC and Peacock, and he has eight games on Peacock alone throughout the season. ESPN, which has been the Big Ten’s primary broadcast partner for years, no longer has the game. Instead, it’s focused on the SEC and NFL.

Big Ten wants you to believe this is a simple and straightforward setup designed with the fan in mind. , then you’ll know that you’ll be in every nationally televised game,” said Commissioner Kevin Warren. athletic About trading. “He’s on national television on CBS at 3:30 (from Fox at noon), a key time slot, and soon he’ll be in primetime on NBC.”

The real deal is a big bet on cable TV’s continued dominance. If you’re a cable subscriber, Warren isn’t certainly Better The viewing experience when all games are on a single network. As a result, you get all your highlights and streams from one place, yet it’s easy to switch between broadcast channels.

As soon as we get into the details, though, it seems like watching Big Ten football requires some Charlie Kelly-style threads and walls of chaos. Earned in even years. There is also the Big Ten Network. There are many unique games that you have to pay separately for.

If you want to watch a game on the go, you’ll need to sign into the CBS app with your cable credentials or sign into Paramount Plus with a separate login to watch CBS games. So are the NBC app and Peacock. For Fox, there is no streaming option unless you have a TV provider login. The only way to truly watch all the Big Ten football is to have both cable his accounts. When some streaming services.

Even as the world moves to streaming, linear TV is still where the money is. And while you can’t blame the Big Ten for chasing money, did they have to do so so chaotically? And let’s not even talk about basketball arrangements. This basically assigns a random selection of regular season and tournament games to each network, so whenever you want to watch basketball, check a few apps and channels just to see where it is. need to do it. .

Sports rights drive the future of television in so many ways. And good luck to anyone hoping that the all-new rights deal will push things toward a schedule similar to streaming, fanservice, and the like. I hope Apple’s deal to do so will be great.