10 Advanced SEO Tips & Techniques You Need To Know
1. Prioritize Your Mobile Site For Mobile-First Indexing
Are you an online business owner looking to get your website higher up in search engine rankings? Don't worry! We've got you covered. In this article, we'll share 10 advanced SEO tips and techniques that you need to know to increase your online presence and boost your website visibility in search engine results. From optimizing your site for mobile-first indexing to getting more SERP space, these tips and tricks can help you grow your business. So let's dive in and see why these techniques are so important.2. Optimize For Speed
Optimizing your website for speed is an essential element of effective SEO. Website speed is not only a measure of user experience, but it is also a ranking factor in search engine algorithms. A slow-loading website can hurt your organic search visibility and can significantly impact the user experience.
Fortunately, there are several ways to speed up your website quickly and easily. Here are the top tips and techniques you should consider to optimize your website speed:
1. Leverage Caching: Caching is a way of storing frequently used information so it can be accessed quickly. This benefit is especially useful for websites with high-traffic levels or numerous visitors. Implementing caching technology can lead to faster loading pages and an improved user experience.
2. Minimize HTTP Requests: Excessive HTTP requests can slow down your website load time significantly. To reduce the number of requests, combine multiple files into one, such as combining CSS and Javascript files.
3. Optimize Image Size: Image files are some of the heaviest elements of a website and can slow down your loading time significantly. To optimize image size, make sure each image is saved at the right resolution. Additionally, look into using image formats like SVG for vector-based images or JPG for photographs.
4. Use a CDN: A content delivery network (CDN) helps improve website performance by distributing static content from multiple global locations. By using a CDN, visitors can load your website from the server that is closest to their location, rather than from a single central server.
5. Enable Compression: Compression significantly reduces the size of files, which helps to improve website speed. To enable compression, make sure your server is configured to send compressed files. You can also use tools like Gzip to compress your HTML, CSS, and Javascript files.
6. Decrease Redirects: Redirects can slow down your website significantly and should be avoided when possible. If you must use redirects, configure them so they point directly to their destination.
7. Upgrade Your Hosting Plan: Finally, upgrading your hosting plan can help improve website speed. If your website is receiving high traffic volumes, it may be beneficial to choose a more powerful server with more resources.
3. Leverage Google’s CrUX Report
Leveraging Google’s CrUX Report is one of the most powerful advanced SEO techniques you can use to improve the performance of your website. The CrUX Report provides data on user interaction with websites, including the number of users, the speed they’re navigating, the error rate of the site, and the satisfaction of their overall experience. This data can be invaluable in optimizing your website for SEO since it gives you a good indication of how Google views your site, and what changes need to be made to improve it.
When it comes to analyzing your website’s performance on Google, the CrUX Report can be particularly useful due to its focus on user experience. It can help you identify issues such as slow loading times, broken links, navigation problems, and more. This data can provide invaluable insights into areas of your website that could be improved to better attract and retain users, which in turn could lead to higher rankings in Google’s search engine results pages (SERPs).
By leveraging the CrUX Report, you can identify areas of your site in need of the most attention and make necessary adjustments to improve the user experience. For example, you may find that your loading times are too slow, or that navigation is confusing. These are two areas in which you can make improvements to better serve your users, and ultimately, your SEO. Additionally, the CrUX Report can provide helpful insights into conversions and engagement, which can help you assess the effectiveness of your SEO efforts.
In summary, the CrUX Report provides valuable data on how users interact with your website and can help you identify areas that could be improved upon to better optimize your website for SEO. By leveraging this data, you can make necessary adjustments to your website to improve its performance and increase its ranking in SERPs.
4. Get More SERP Space
Doing advanced SEO for your website doesn’t have to be complicated or time consuming. If you’re looking to get more SERP space, there are a few simple steps you can take to help improve your rankings.
One of the easiest and most effective ways to get more SERP space is to optimize your web page titles. This means ensuring that your titles are concise, relevant to the page, and include relevant keywords. Additionally, you should include your target keywords as close to the beginning of the title as possible, as this will help your page rank better in the SERPs.
Another way to maximize your SERP space is to focus on optimizing your content. This means creating content that is valuable and engaging, written in an easy-to-understand language, and uses target keywords in meaningful ways. Additionally, you should ensure that your content is well-structured, with headings, subheadings, and bulleted lists, as this will make it easier for search engines to digest your content.
Finally, one of the best ways to get more SERP space is to link to your content from other websites. By reaching out to other sites and asking them to link to your content, you’ll be able to boost your SERP rankings significantly. You should also make sure to link to your own pages and posts internally, as this will help search engines connect your content.
By following these steps and techniques, you’ll be able to get more SERP space and improve your website’s visibility in the search engines. Implementing these advanced SEO tips and techniques can help you get your website noticed and build your online presence.
Land Featured Snippets
Featured snippets are the most prominent result on a SERP, and they are seen as a likely first result for any query. As such they should be a primary focus in any SEO strategy. Landing a featured snippet requires the use of advanced SEO techniques, so here we provide some tips and advice aimed at maximizing your chances of success.
Firstly, it's important to understand why featured snippets are so beneficial. They are an incredibly powerful way to increase organic search traffic as they appear at the very top of the SERP. This makes it much more likely that users will click on your result rather than scrolling further down the page. Moreover, featured snippets have been shown to generate higher click-through rates than other SERP elements, such as page titles and meta descriptions.
In order to land a snippet, the content of your page needs to be authoritative and comprehensive enough to provide a good answer to the query. Google rewards sites which provide concise and informative answers to user queries by displaying them as featured snippets. It's therefore important that your content is well-written, relevant and up to date. Additionally, research suggests that pages which are featured in snippets tend to include lists, tables, or step-by-step instructions related to the query.
Another important consideration is the format of your content. The content should be easily indexable by Google and should include the relevant keywords to help it stand out in the SERP. Including headings and subheadings, lists, and other easily readable formats can make it easier for your content to be picked up as a featured snippet. Additionally, images and videos can help to make your content visually appealing and can help it stand out.
Finally, it's important to promote your content. Link building and social media promotion can help to raise the profile of your page on the SERP and make it a more likely candidate for being featured. Additionally, if you have an existing featured snippet, it's important to keep an eye on any changes to the SERP and ensure your content remains up to date.
By following the tips outlined above, you should be able to increase your chances of landing a featured snippet on the SERP and boosting your organic search traffic.
Use Schema
When it comes to developing your website’s SEO, there are many tips and techniques that you can use for success. However, one of the most overlooked strategies is the use of schema. Schema is a form of structured data that can be added to your website’s HTML code to provide search engines with more context about the specific content you are presenting.
Including comprehensive and accurate schema on your website can help improve your rankings, increase website visitors, and even add visual cues to your search engine results pages (SERPs). In addition to these benefits, schema can also help you to create more engaging content, which is something that all website owners should be aiming for.
To get the most out of schema, you need to understand how the markup works and how to add it to your website. Schema is written in JSON-LD (JavaScript Object Notation for Linked Data) which can be added to the HTML of any page on your website. When a search engine crawls your page, it can use the schema to better understand the content of the page and make more relevant retrievals.
By properly utilizing schema markup, you can provide search engines with more information about specific pieces of content, so make sure you use it on pages with quality information that you want to showcase. This includes pages focused on product descriptions, reviews, events, articles, and videos.
When creating your schema markup, make sure to use standardized formats and be as thorough and accurate as possible. This is imperative for search engine visibility, as false or misinterpreted information can lead to search engines disregarding the markup entirely.
While it may take more time to properly implement, using schema can be a great way to boost your website’s SEO and improve your overall search engine ranking. It is important to keep in mind that while schema can be a valuable asset, it is not a substitute for quality content and should be used as an added layer of optimization.
5. Think Of Videos As The Content King
When it comes to SEO, videos can often be the key to unlocking more organic traffic and gaining more visibility in search engine results pages (SERPs). While text-based content remains important, incorporating videos into your SEO strategy can be a powerful way to further your reach.
Creating quality video content can help you to reach a larger audience and help them retain information better. A video can be used to simplify complex topics or provide something that is entertaining - whatever it is, it can be incredibly beneficial for SEO. The power of video should not be underestimated, and there are several ways you can use it to help your SEO efforts.
Firstly, make sure that you post your videos on YouTube and other video sharing sites. YouTube is the second biggest search engine after Google, so take advantage of it. Ensure that you optimize tags and include relevant keywords, as well as creating an appealing description. This will not only help you to get your video seen, but it will also help to increase the reach of your content too.
Secondly, use your videos to create backlinks. Just like with text-based content, you can create backlinks within your videos so that people can click on the links and be taken directly to your website. This is incredibly powerful for SEO, as it will help to direct people to your website, as well as helping to increase your rankings in SERPs.
Finally, make sure that you embed your videos on your website. This will make it easier for people to find your videos and watch them without having to leave your website. Embedding videos is incredibly simple, and it will also help to improve your website’s visibility in SERPs.
These are just a few of the ways that you can use videos to help your SEO efforts. Videos can be incredibly beneficial, so start incorporating them as part of your overall SEO strategy.
6. Update Your Google My Business Listing
Maintaining a Google My Business Listing is a valuable way for businesses to get more visibility in local searches. This listing gives reliable information about your business to potential customers, and helps to establish you as an authority online.
When updating your Google My Business Listing, it’s important to make sure all the information is up-to-date and accurate. Make sure to include details such as your address, phone number, hours of operation, and services offered. Always add high-quality photos of your business and its location to help potential customers see what you have to offer. You can also add special offers and promotions to help draw in more customers.
Furthermore, it is essential to ensure accurate categorization for your business. This will ensure that your website is listed in the correct category and that the listing is displayed properly in searches. Additionally, make sure to add the correct keywords to your listing to make your business more discoverable.
Finally, don’t forget to add reviews to your Google My Business Listing – it will help to boost your business’s local SEO in the long run. Ask customers to leave reviews on Google and respond to all reviews (positive or negative) in a timely and professional manner. This will help to establish trust and credibility among potential customers.
After updating your Google My Business Listing, it’s important to monitor the listing regularly to ensure the accuracy of the information. Doing so will help you to stay on top of potential mistakes or changes that need to be made, allowing you to keep your listing current and relevant.
Use Google Posts
Using Google Posts can be a great way to increase your visibility and reach with search engine optimization (SEO). Google Posts is a feature that allows you to post content directly to the Google search page, giving your content a higher chance of being seen by those searching for the keywords or phrases you use in your post.
Google Posts can be used to promote your business, share news, announce upcoming events, and even answer frequently asked questions. By using this feature, you can increase the visibility of your business in search engine results and increase organic traffic to your website.
When using Google Posts, there are a few tips and techniques to keep in mind. First, make sure your posts are relevant to your content and target audience. Focus on topics that are related to your industry, products, or services, as this will make the post more relevant to searchers and may even lead to additional organic traffic.
Secondly, include relevant images in your posts. Images can draw the eye of the reader and make your post stand out when they are browsing through search results. Images also help to break up large chunks of text, making posts easier to read.
Thirdly, use keywords strategically in your posts. Keywords should be used sparingly, and should be relevant to the topic of the post. Including too many keywords can result in the post being flagged as spam, which can have a negative effect on your SEO.
Fourthly, focus on providing value to readers. Your posts should be informative, interesting, and offer something of value to readers. If you provide valuable content, readers are more likely to click through to your website and convert.
Finally, use call-to-actions (CTAs) in your posts. CTAs are important for engaging readers and encouraging them to take the next step, such as signing up for your newsletter, making a purchase, or downloading an ebook.
Using Google Posts can be a great way to increase visibility and reach with your SEO. When used correctly, Google Posts can help you drive more organic traffic to your website, engage more readers, and even boost conversions.
Add Your Own Questions & Answers to Google Q&A
As SEOs, we strive to ensure that our websites appear as high as possible in the SERPs, and to do this efficiently, we must stay up to date with the latest SEO methods and trends. One of the most effective ways to improve your website’s ranking is to add your own questions and answers to Google Q&A.
Primarily, this is an effective method for improving your website visibility and engagement on the SERP. Google Q&A not only provides website visitors with clear answers, but also shows them a deeper level of interactivity.
So, how do you go about adding your own questions and answers to Google Q&A? Firstly, it is essential to research relevant questions that website visitors might be asking. Once you have identified these questions, you can then start writing answers to them.
When writing your answers, remember to keep them concise, relevant, and well written. Furthermore, it’s important to include your website link at the bottom of the answer so visitors can click through to your website.
Furthermore, you can create your own Q&A section on your website and link to it in your answers so visitors can ask more specific questions directly. This will allow website visitors to get more detailed information, which could potentially result in higher levels of engagement.
Finally, remember to monitor your Q&A section on Google and respond to any new questions or comments that may appear. This will ensure your Q&A section is up to date and relevant.
By taking the time to add questions and answers to Google Q&A, you can enhance your SERP visibility, website engagement, and potentially increase traffic to your website. As SEOs, it’s important to stay up to date with the ever-changing SEO methods, and adding your own questions and answers to Google Q&A is definitely one SEO technique you should consider.
Upload & Regularly Update Images in Your GMB Listing
Upload & Regularly Update Images in Your GMB Listing
You can upload images to Google My Business (GMB) listings to improve its visibility and search engine optimization (SEO) rankings. Images can help your business stand out from the competition, and make it easier for customers to find you. Regularly updating images in your GMB listing will keep your business looking fresh and current, and can help your SEO efforts.
First, make sure that all of the images you upload to your GMB listing are unique and high-quality. Having the same images on multiple business listings can be seen as a form of duplicate content and can harm your SEO rankings. When selecting photos to upload, focus on images that represent your brand and showcase the products or services you offer. You can also include images of your shop or store front, and any logos or designs which are associated with your business.
When it comes to uploading and updating the images in your GMB listing, it’s important to stay consistent. Upload the same images to all of your business listings, and ensure that they are up-to-date. You can also add new images on a regular basis - this helps to keep your listing looking fresh and will boost your SEO efforts.
Finally, make sure that all of your images have relevant titles, captions, and descriptions. When using keywords in the captions, try to use natural-sounding phrases that are related to your business. For example, if you’re a florist, use phrases such as “beautiful flowers” or “fresh flower bouquets.” Taking the time to include titles, captions, and descriptions with each of your images is a great way to ensure that your GMB listing is properly optimized for SEO.
By taking the time to upload and regularly update images in your GMB listing, you can help your business stand out from the competition, and improve your SEO rankings. Make sure to upload unique, high-quality images and keep them up to date. Also, include relevant titles, captions, and descriptions with each of your images to further optimize your GMB listing for SEO.
Fill in All the Categories in Your Listing
In order to maximize your online presence, a key factor is making sure that all categories in your listing are filled out. It’s easy to think you’ve included all the necessary information, only to realize later that some important categories have been overlooked.For example, many online marketers forget to include a “business hours” section, which is crucial if you are offering services to the public and want to drive more foot traffic to your business. Other categories like contact information, keywords, and features must also be included for the best results.
It’s also important that the information in each category is accurate and up-to-date. Potential customers often rely on this data to make decisions, so having incorrect information could deter them from choosing your service.
Ultimately, accurately filling in all the categories in your listing will make it easier for potential customers to find you, leading to more sales and increased profits. Take the time to research, double check, and update your listing on a regular basis for optimal results.
By following these advanced SEO tips and techniques to make sure all the categories in your listing are filled out, you’ll be able to ensure your online presence is maximized and you can reap the rewards of increased profits.
Leverage Reviews
When it comes to SEO, one of the most powerful tools at your disposal is customer reviews. Leveraging reviews can help your business's search engine optimization in a number of ways. First, customer reviews can help increase traffic to your site by drawing in potential customers who are searching for products or services similar to yours. People are more likely to click on a link if they know that it features reviews from actual customers who have already used the product or service in question. People trust the opinions of other customers, and are more likely to click through to a page if they know there is positive feedback from real people.
In addition to increasing traffic to your site, reviews can also help boost your SEO. Positive reviews give your page more credibility, which can have a positive impact on the way search engines rank your page. Additionally, customers often use keywords when they write reviews, and those keywords can be picked up and used by search engines when they index your page.
Finally, reviews can help you build trust with your customers. Potential customers want to know that people are satisfied with your product or service before they make a purchase. By having reviews from real people on your page, you can help build trust and increase the likelihood that potential customers will become actual customers.
When it comes to using customer reviews to boost your SEO, there are a few best practices you should keep in mind. Make sure to include keywords in your reviews, so that search engines can index them appropriately. Additionally, make sure that your reviews are genuine and reflect your customer's true feelings and experiences. Finally, respond to reviews, both positive and negative, as it shows potential customers that you listen to feedback and value your customers' opinions. Leveraging customer reviews is a great way to boost your SEO and improve your business.
7. Qualify Outbound Links
Qualifying outbound links is an essential part of advanced SEO techniques. Outbound links refer to links from a web page to another website and are important for SEO because they help to build authority and credibility with Google. When it comes to SEO, you want to make sure that all the outbound links you’re creating are relevant, high quality, and trustworthy.
Qualifying outbound links starts by creating a list of websites and pages you can link to. You should review your list to assess the quality and relevancy of the content that you are linking to. For example, if you have a website about sports, you would want to make sure you’re only linking to websites that are dedicated to sports or related topics.
You also need to check for any broken links or outdated content. If a website or page is no longer active or the content is outdated, you should either remove the link or replace it with a more recent and reliable source. You should also avoid linking to websites that are related to gambling, adult content, or other topics that can lead to penalties from search engines.
When your list of outbound links is complete, you should also look into the anchor text you are using. The anchor text should accurately reflect the content of the page you are linking to and should always be relevant to the topic. This will help ensure that the link looks natural to search engines and that your web page is providing a valuable resource to its readers.
In addition, you should consider the number of outbound links you use on each page. Too many outbound links can actually hurt your SEO ranking, while too few links might not be beneficial either. It’s a good idea to limit each page to no more than five outbound links.
By taking the time to qualify outbound links, you will be able to optimize your website for SEO and make it easier for search engines to identify the quality of your website. It’s an important step for any website looking to make the most out of their SEO optimization.
8. Learn How To Use Google Search Console
Google Search Console is one of the most powerful tools when it comes to optimizing your website for better search engine ranking. It provides valuable information such as insights into keyword usage, broken links, and duplicate content. It can help you identify and troubleshoot any issues that could be affecting your site’s SEO performance. Here are some tips on how to get the most out of Google Search Console.
1. Verify your website – Before you can access all of the features of Google Search Console, you will need to verify your website. This proves to Google that you are the owner/manager of the website. You can do this by uploading a HTML file, meta tag, HTML tag, or through Google Analytics or Google Tag Manager.
2. Monitor your search performance – Search Console provides insights into how your website is performing on search engine results pages (SERPs). You can track your website’s clicks, impressions, CTR (click-through rate), and position. This data can help you identify any areas that need improvement, such as increasing your organic traffic.
3. Check your link profile – Google Search Console provides a list of backlinks to your website, which can help you identify any suspicious or low-quality links that could be negatively impacting your website. It also helps you identify which backlinks are driving the most traffic.
4. Monitor your sitemap – Search Console can help you ensure that Google is able to find and crawl your website. Just add your XML sitemap in order for Google to be able to fully index your website.
5. Submit URL’s – You can submit specific webpages to be indexed by Google. This can be helpful when you add new content to your website.
6. Troubleshoot errors – Search Console can help you identify and troubleshoot any indexing or crawling errors. This can help you potentially fix problems before they cause any disruption to your site.
7. Monitor your AMP performance – If your website uses Accelerated Mobile Pages (AMP), you can use Search Console to analyze its performance. The tool provides insights into how users are interacting with your AMP pages, as well as the number of errors and warnings.
9. List Your Products On Amazon (Especially If You’re B2C)
If you are a B2C business, then listing your products on Amazon should be one of the top priorities for your SEO efforts. Even if you already have an eCommerce website, it is important to remember that Amazon is one of the largest platforms in the world, with millions of users.
Listing your products on Amazon is an excellent way to increase your visibility and reach a much wider range of customers. Amazon is known for its ease of use and customer service. With the right strategies and techniques, you can create an online presence that will give your business the credibility and attention it deserves.
To list your products on Amazon, you will need to create a seller account. This account will give you access to the Amazon Marketplace and allow you to list your products. Once your products are listed, you can use a variety of optimization tactics to make sure that your products are displayed prominently when customers search for them.
It is important that you optimize the titles of your products. This will help ensure that your products appear higher in the search results. You should also make sure to use relevant keywords in your titles and descriptions, as this will help customers find your products more easily.
Finally, you should make sure to include detailed product information on each page to help customers make informed decisions. You should also be sure to add customer reviews to your product pages, as this will help increase customer confidence in your product and business.
By taking advantage of the power of Amazon, you can increase your visibility, reach a wider range of customers, and build trust with those customers. So make sure to list your products on Amazon today!
10. Employ Creative Link Building
In the world of SEO, link building is a powerful tool that helps drive traffic to your website. Creative link building is one of the most effective ways to ensure your website is reaching its potential. Here are some tips and techniques you can use to build more links with creativity:
1. Connect with high-authority websites: Connecting with websites that are viewed as high-authority in the eyes of the search engines is a great way to ensure your website is being taken into account by the major search engines. Building relationships with these websites can also get your content seen by the right people, which can result in more traffic and brand recognition.
2. Utilize social media platforms: Platforms such as Twitter, Facebook, Instagram, and YouTube are all great places to look for linking opportunities. You can also use these platforms to interact with other websites and bloggers, which can lead to more links to your own website.
3. Create content that encourages people to link back: Content creation is a great way to draw people to your website, but you can use the content to encourage people to link back to you. Share helpful and informative articles, videos and other content that people will want to share and link back to, thereby increasing the number of links to your website.
4. Promote your content: Get your content seen as much as possible. Promote your content by using email campaigns, posting on social media and running online ad campaigns. This can lead to more people viewing your content, which can result in more links to your website.
5. Guest post on other websites: Reach out to other websites in your industry and offer to write a guest post for the website in exchange for a link back to your own website. This can help you establish relationships with other websites, while also helping to increase the number of links to your own website.
6. Use influencers: Influencers in your industry can be a great source of links to your own website. Reach out to influencers and offer them sponsored content or collaborations in exchange for a link back to your website.
Final Thoughts
When it comes to SEO, there is no ‘one size fits all’ approach. Every website is unique and each business’s SEO strategies should be tailored to meet their specific goals. However, there are certain tips and techniques that can be applied universally when it comes to SEO.
By following these 10 advanced SEO tips and techniques, you can increase traffic to your website, boost your rankings on search engine results pages, and improve the overall visibility of your website and company. It’s important to keep in mind that SEO is an ever-evolving process and the search algorithms are constantly changing. For this reason, it’s essential to stay up-to-date on the latest SEO trends and best practices.
Overall, SEO is an essential part of any successful digital marketing strategy. By implementing these 10 advanced SEO tips and techniques, you’ll be able to ensure that your website is as optimized as possible and that your digital presence is reaching its full potential. With the right SEO strategies in place, your website can start to generate more organic traffic, boost your rankings and establish you as an industry leader.